Adidas

German soccer and Adidas are breaking up. American sportswear giant Nike will supply all of Germany’s national teams with its apparel and equipment from 2027, the German soccer federation (DFB) surprisingly announced Thursday. The new…
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Al-Nassr FC and Adidas on Tuesday signed a three-year deal for the German firm to provide sportswear for the club’s teams and staff from the start of the 2024-25 season. Al-Nassr CEO Guido Fienga, said: “As we join forces with Adidas in…
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Adidas and the Saudi Pro League have unveiled a new partnership to promote football in the Kingdom and drive sustained development in the years ahead. Commencing in February 2024, the partnership will see Adidas become the Saudi top…
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In surprise mash up between sneaker culture and Dubai’s food scene, global sports retailer Adidas has announced the launch of a limited-edition SUPERSTAR RAVI shoe in an effort to celebrate community focused restaurants in cities around the…
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Adidas has teamed up with non-fungible token specialist Bored Ape Yacht Club, cryptocurrency investor Gmoney, and Punks Comic to release its own set of NFTs as the sportswear brand pushes further into the metaverse. The Adidas Originals…
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After releasing two collections earlier, Beyoncé has promoted a new line of streetwear in collaboration with Adidas. Beyoncé published a series of photos of her to promote her new collection, Icy Park, which featured streetwear. Beyoncé…
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