A barrage of social media posts about ketchup-related accidents has prompted Heinz Arabia to “right the wrongs” by offering a solution to those who get a little carried away with their favorite condiment.
On Wednesday, the food manufacturer announced a new insurance policy covering 57 different types of ketchup incident, from stains on carpets to spills on clothing and splatters on pets, ceilings or sofas.
Currently, the quirky policy only covers the UAE, but Heinz Arabia said that it would be launched in Saudia Arabia later in the week.
The company has promised to provide swift, hassle-free compensation to those who need it. Customers can claim through the MyBenefits app, with rewards including home cleaning services, laundry assistance, handyman services and spa treatments.
“Here at Heinz, we know our fans’ love for our ketchup can sometimes be — well, a bit over the top,” said Passant El Ghannam, head of marketing at Kraft Heinz MEA. “Our research tells us that 48 percent of them have ketchup accidents all the time, but 91 percent swear their love for Heinz makes it worth it.
“That’s why we’re rolling out ketchup insurance — to turn messy moments into joy and convenience for our die-hard fans, letting them enjoy their ketchup incidents worry-free.”
Urging ketchup consumers to “know their rights,” Heinz is encouraging individuals who experience ketchup-related incidents matching any of the 57 claims to share them on social media using the hashtag #HeinzKetchupInsurance.