Food and beverage company Nestle Canada partnered with Muslim content creators to give away limited edition KitKat Iftar Bars for Ramadan.
Where regular KitKats contain two or four chocolate-covered wafer fingers, this extra-large version has 30 — one for every day of the holy month.
Nestle Canada said the special version of the snack was designed to commemorate the Iftar tradition observed by Muslims when they have their evening meal after fasting all day during Ramadan. KitKat’s long-time advertising slogan is “Have a break, and the company added that it wanted to celebrate the breaking of the fast at sundown.
Nestle Canada gave away the special KitKat Iftar Bars through partnerships with selected social media influencers in the country.