An Indian man who lives in the British city of Bristol, who calls himself “Trigger”, is paid 75 pounds for treating people with “cuddles”.
Trigger hugs people for an hour to help them feel safe and calm, and the Indian man explained that what he offers is more than just a hug because it is about “giving care, affection and goodwill to someone through touch”.
“I’ve built a business based on my passion for building human connections, a lot of people struggle to make that happen and that’s where I step in,” Trigger said.
He added: “It’s more than just hugging a stranger. Some people find it a little awkward at first, but it’s completely normal, and they quickly get comfortable.”
Trigger began researching the science behind human connections ten years ago and turned it into a business in May 2022, describing the cuddling therapy, “It’s a non-sexual intimacy G, platonic G, depending on what a person wants, we meet G, and go through the directions to make sure we’re on Correct steps, then we organize the session based on what the person wants.”
“People come with fears or preconceptions but I do my best to help find a place where they feel comfortable, it’s about communicating and building trust, when I hug someone,” Triger added.