The Disney platform has made a deal with the world’s largest singing group currently BTS, which included the presentation of a number of artworks and original performances by the famous South Korean pop group.
The collaboration will result in five acts, Disney said, and at least two new titles will be filmed with the entire band, including a private taped concert in Los Angeles and a behind-the-scenes documentary.
In a recorded video message shared with CNN Business, the band said they are looking forward to showing fans a new side of the band.
BTS has achieved amazing success in recent years, attracting fans around the world known as the “Army”.
The group of seven recently announced that they will be taking a break to explore different projects, including exploring capabilities on an individual basis.
The new association with Disney reflects that, and the company said that one of the upcoming works is a reality show in which V, one of BTS’ stars, will be seen on vacation with other Korean celebrities.
Disney and HYBE said in a joint statement that the band’s documentary will take a peek into their daily lives “as they prepare for chapter two.”
Terms of the deal were not revealed, the move shows how Disney is focusing on top-tier talent as it continues to go after Netflix (NFLX) and capitalizes on the recent wave of popularity surrounding Korean content and culture.
Disney has stated that it has achieved success with series such as “Snowdrop”, which has become one of its most watched titles across Asia recently.
“This collaboration represents our creative ambition, to work with iconic content creators and superstars in the Asia Pacific region so that their talents can be enjoyed by mainstream audiences in multiple ways,” said Jessica Kamm-Engle, Disney’s chief content officer for Asia Pacific. She added, “We believe these new titles will captivate consumers around the world and look forward to bringing even more music content to our service.”
The move is part of a major expansion in Asian content that the company announced last October, and it plans to feature more than 50 original titles from the region by 2023.
The Hollywood giant said at the time that it would release new shows from South Korea, Japan, Australia, Taiwan and Indonesia, and that several shows would be presented in local languages, including Bahasa Indonesia to Mandarin.
Netflix has also poured money into Asian-language original content, promoting the global success of its Korean and Japanese programming in particular.