Gordon Ramsay hopes his new TV show will ruffle the feathers of Lord Sugar.
The 55-year-old chef acknowledges that ‘Future Food Stars’ – the new reality series in which 12 contestants will compete for Gordon’s financial backing for their food and drink businesses – shares some similarities with ‘The Apprentice’, and Gordon joked that he’s already “lost a customer” in the 75-year-old businessman.
He told RadioTimes.com: “It’s a food and drink lifestyle business show. So fingers crossed, it’s going to rub Alan Sugar’s feathers the wrong way. I think I’ve lost a customer there. Who gives a f***?
“But all jokes apart, I’m a big fan of ‘The Apprentice’.”
Gordon subsequently acknowledged the difficulties that the food and drinks business in the UK has faced since the start of the COVID-19 pandemic.
Looking forward to the new series, he e explained: “[It’s about] just how hard it is to break through that market. So it’s a food and drink business show with some great products, great characters and a lot of challenges.”
Meanwhile, Gordon recently revealed that he’d love to appear on Strictly Come Dancing’.
The TV chef has previously been asked to take part in a Christmas special, and although it’s not happened yet, he’d be up for following in his daughter Tilly’s footsteps by performing on the BBC show.
He said: “They asked me to do a Christmas special with Gino D’Acampo and Fred Sirieix.
“Secretly, I’d love to do it. I’ve always wanted to dance.
“There’s something so gorgeous about the rumba, the samba, the foxtrot, the tango.”
The outspoken star even suggested he might approach the show’s producers himself.
However, he knows that his 20-year-old daughter might oppose the move.
He said: “I may ask the BBC if I could do it next year. Tilly would kill me, by the way.
“‘Strictly’ shaped her in a way that has made her so much more hard-working, I’m incredibly proud.”