“Tik Tok” extends the duration of its videos… after it was only 3 minutes

A TikTok spokesperson said, in a statement obtained by The Verge: “We are always thinking of new ways to add value to our community and enrich the experience of TikTok, and in the past year we have introduced longer videos, giving our users more From the time we create content and entertainment on the platform, today we are excited to begin rolling out the ability to upload videos up to 10 minutes in length, which we hope will unleash even more creative potential for creators around the world.”
Some TikTok users received the important announcement as a notification within its smartphone app, and it was also shared on Twitter by social media consultant and analyst Matt Navarra.
Navarra believes that “longer videos allow TikTok to better compete with YouTube (which leans heavily toward lengthy content), attract an older audience, and increase overall engagement time on the app.”

But at the same time, Navarra believes that “switching to longer content may harm TikTok by limiting the amount of data it can collect about users’ viewing habits, which allows it to customize the algorithms it uses to attract users in the first place.” the first”.
Ironically, many other online video platforms competing with Tik Tok, on the contrary, launched features for their users that allow them to create short videos, such as “Rails” services on “Instagram”, “Shorts” on “YouTube”, and “Spotlight” on Snapchat.