Today, Thursday, the American company “Amazon” announced the opening of its first-ever real clothing store, which carries a high-tech shopping experience.
The store is called “Amazon Style”, and it won’t force customers to manually search for the right size or color, but instead if you see an item of clothing that you like, you can scan its QR code using the Amazon app in order to find out the sizes colors, customer reviews and other details, then you can then send it to the fitting room, or to your pick-up area if you don’t need to measure it.
It is also possible to open the door of the fitting room using the application, in which all the items selected on the application are located, and inside there is a touch screen that allows you to continue shopping and order new items to try without having to leave, which will then arrive within “minutes”, Thanks to the technology Amazon uses in its fulfillment centers.
The unprecedented Amazon Style Store will provide “hundreds of brands”, such as “La Perla” and “Oscar de la Renta”, as well as selected fashion makers, and “reviews provided by the millions of customers who shop on Amazon”.
Amazon has already opened a number of fresh grocery stores, along with book stores, and even a hair salon.