Although she did not disappear from the art scene early, unlike many of her peers, the recently retired American artist Jessica Alba was able to maximize the value of her investments and build a giant company within years.
When the actress decided to launch a consumer goods project in 2012, she was met with plenty of skepticism, including by herself, but today, Honest, a publicly traded company, is worth about $1 billion, according to a CNBC report.
In the years that followed, she had to fight the naysayers and develop a strategy for addressing critics with concerns about her business acumen. Jessica, one of the founders of the company, also serves as creative director and a member of the company’s board of directors.
Jessica told tech site People, “I like facts and data, so whenever there’s a naysayer with a list explaining why it doesn’t all happen, I like to ask questions. Oh really? Why can’t this work? And then I gather all the data we need to get to the bottom line.” Target”.
The 40-year-old entrepreneur and mother of three added that the preparation strategy “works well when you control your own behavior while asking these questions”.
She stressed that it was not easy, remembering in her speech the sleepless nights and work on weekends during the early days of the company, where it was difficult to draw a smile on the face in light of fatigue, but she said that the huge amount of work was necessary for the launch of the company, adding: “All details are important.” .
The company’s journey has been tough for years after its launch, dealing with class action lawsuits over false advertising, leadership turmoil and a failed stock offering over the past nine years.
For Jessica, the key was to tune in to “external noise,” she says, which she says is easy to say, not do. Jessica earlier announced her retirement to take care of her health and spend more time with the family.
She told Vanity Fair in 2016:
I think the secret to success is surrounding yourself with incredibly smart people, focusing on the mission and making sure – no matter the size of your company – you match.
Honest company successfully went public in May at $16 per share, and Alba earned nearly $122 million, according to Bloomberg.