Last week, reports revealed that the American company, “Apple”, is planning to launch its own health service, based on a physical subscription.
And “Apple” had established the idea of its “health service” since 2016, but it did not take serious steps to revive it, due to the focus of its efforts at that time on the field of health care provided by its smart watch and its application “Apple Health”, along with other products and services, according to the newspaper. The Wall Street Journal, USA.
The idea of the “health service” at Apple arose when it tried to figure out how to use data packets collected from users of its smart watches to improve health care, after which it decided to provide its own medical service “that links the data generated by Apple devices with virtual care.” and the character provided by the company’s doctors.”
Apple’s efforts will not only provide primary care, but will also provide customized, subscription-based health programs.
As an experiment, Apple acquired a health clinic near the Apple Park, and hired Dr. Simbel Desai, from Stanford University to manage the project, with the aim of testing its health service on its employees, and it also formed a team that includes doctors, engineers and product designers. .
One of the “Apple Health Service” initiatives was supposed to be the introduction of an application called “Health Habit”, which connects employees with doctors by chatting with them, and encourages them to set health goals, but the application reportedly encountered difficulties with low registration and questions about data validity. In the field of high blood pressure.
At a 2019 meeting, an Apple director informed the project manager, Semple Desai, about his concerns about the validity and inaccuracy of the data, which contributed to her leaving her position several weeks later.
For its part, Apple told the Wall Street Journal that Desai raised the importance of data integration at the same 2019 meeting, adding to the US publication: “This matter was thoroughly investigated and the allegations could not be substantiated.”
She stressed that “many of the assertions contained in this report are based on incomplete, outdated and inaccurate information.”
In its response, Apple emphasized that it was proud of Simple Desai’s work, and that it had been an essential part of its healthcare endeavors.
Apple CEO Tim Cook has said health will be one of his company’s greatest contributions to humanity.