RT received the D&AD Award, which is the “Oscar” of the field of design, for its project to commemorate the 75th anniversary of the victory over Nazism.
The award is the most prestigious design and advertising award ever, awarding pencil sculptures to the winners. It was won by the RT project to celebrate the 75th anniversary of the victory over Nazism in the Great Patriotic War, titled “Eternal Message”, and included in the large-scale multimedia project “Victory Pages” RT # Pages of Victory, which tells the story of the Great Patriotic War through the perspective of new media and digital art on 5 platforms: Twitter, Instagram, Facebook, Vkontakte, and YouTube. RT Pages had previously won prestigious awards such as the Digital Media Drum Awards, ADC Awards, Shorty Awards, Webby Awards, Lovie Awards and Red Dot. Dot, Digiday and others.
RT’s multimedia projects reached the finalists of the prestigious “Cannes Lion” competition in advertising and marketing four times.
The D&AD Award, established in 1962, is awarded by the British Authority for Design and the Arts, for the best design and advertising. The jury includes more than 400 representatives of the professional community from all over the world.
Source: RT