On-demand service StarzPlay has strengthened its existing partnership with telecoms company Ooredoo in Tunisia to offer its customers access to the platform’s add-on channels UFC and Discovery+ in addition to the StarzPlay subscription as part of a bundle service.
Raghida Abou-Fadel, senior vice president of sales and business development at StarzPlay, said: “Our partnership with Ooredoo Tunisia underlines our commitment to provide our content for more people across the MENA (Middle East and North Africa) region.
“Tunisia is an important market for us, and we are confident that our continued partnership will enable us to strengthen our market reach further.”
Following partnerships in Saudi Arabia and Turkey, StarzPlay is continuing its MENA expansion through the latest linkup.
Mustapha Ben Ghachem, head of value-added service and content at Ooredoo Tunisia, said: “Consumers today seek easy and convenient access to services and bundling our packages with partners having the same DNA helps us to attract new customers as well as retain the existing ones.”
Ooredoo Tunisia subscribers can access StarzPlay’s entertainment line-up for as long as their package is active.