Abu Dhabi Media has extended its strategic agreement with StarzPlay to broadcast six new Arabic and GCC drama series during the holy month of Ramadan.
Earlier this year, the companies collaborated to live-stream Ultimate Fighting Championship events across the Middle East and North Africa (MENA) region.
As part of the extended partnership, StarzPlay subscribers will have access to a range of GCC and Arabic programming by the UAE media firm throughout Ramadan.
Abdul Raheem Al-Bateeh Al-Nuaimi, acting general manager of Abu Dhabi Media, said: “This ongoing agreement with StarzPlay is in line with Abu Dhabi Media’s commitment to strengthening the reach of our digital and entertainment content through strategic partnerships.”
The collaboration is also aimed at increasing digital engagement for Abu Dhabi Media’s Ramadan campaign “Hatha Waqtaha,” which features a line-up of programs and productions with Emirati, Gulf, and Arab stars, he added.
The titles on StarzPlay streaming throughout Ramadan include “A’liqoun,” “Bayn Anf w Shafatyn,” “Bukhour Al-qasa’ed,” “Nabd Mu’aqat,” and “Heen Ra’at.”
Khaled Benchouche, senior vice president for strategy and original content at StarzPlay, said: “We have recorded a growing demand for original Arabic programming and have steadily built our content library.
“With our new partnership with Abu Dhabi Media, we will have a wider breadth of some of the most popular Arabic programming and are delighted to bring this additional choice of quality programming during Ramadan.”