The American “McDonald’s” company has used the Korean pop group “BTS” to promote one of its new meals, achieving impressive results.
With the band’s many fans and their increased enthusiasm for what they will present, large numbers of them have gone to the band’s social media channels to express to them the extent of their anticipation for the new meal that will be announced, according to what the “arabnews” website reported.
Coming this May: The BTS Meal pic.twitter.com/iarw2gYMsx
— McDonald's (@McDonalds) April 19, 2021
This meal is considered one of the nominated meals for the Grammy Award, which will be launched from next month in about fifty countries in the world, including Oman, Bahrain, the Emirates, Morocco, Qatar, in addition to the United States, India and Singapore.
Followers expressed their desire to eat the aforementioned meal through their tweets on Twitter, expressing their willingness to go to McDonald’s on a daily basis to eat his new meal.
#AD #McDonalds #BTS https://t.co/h3jJNZ4uWM
— BTS_official (@bts_bighit) April 19, 2021
This came after the burger chain witnessed a decline in its revenues outside the United States during the period of the coronavirus pandemic, and this enabled the company to take advantage of the promotional campaigns it carried out by celebrities to restore customer movement to its restaurants.
This campaign led to a surge in demand for the meal, which led to the company running out of premium Quarter Pounder ingredients in its restaurants.