Drake is a man of many names: Aubrey Graham, Drizzy, October’s Very Own, and Champagne Papi. But more recently, he’s been associated with the name “Lover Boy,” primarily because of his highly anticipated sixth studio album set to be released in January, called Certified Lover Boy. It’s also a name he’s rapped in more than a few songs, including his recent track “Laugh Now Cry Later.” To further cement the moniker, the hip-hop mogul has also named his collaboration with Nike Lover Boy, and dropped the first collection today. The collaboration was teased in the video for “Laugh Now Cry Later” and includes a range of hoodies, tees, outerwear, and accessories.
The collection, which was launched on Drake’s website this afternoon, includes heart-embroidered puffer jackets in pale pink and black, as well as a T-shirt featuring a poem by Drake and a photograph of Afro-Swedish twin models wh haveve long served as his muses, Elizabeth and Victoria Lejonhjärta. There is also a new logo commemorating the Certified Lover Boy album, featuring a monogram of the title’s letters and a red rose.