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Facebook avoids Apple with cloud-gaming launch

Facebook has launched its first “cloud-streamed” video games but is not offering them to iPhones or iPads.

Initially, only five titles already available as standalone smartphone apps will be accessible – via the main Facebook and Facebook Gaming apps on Android and Facebook’s website on PCs.

Later, it may add “all types of games”.

But it is not offering the product on Apple’s iOS mobile operating system because “we don’t know if launching on the App Store is a viable path”.

‘Exert control’
The two US technology giants clashed earlier this year, when Apple prevented Facebook from offering more basic “mini-games” via the iOS version of its Facebook Gaming app on the grounds this broke its App Store rules.

Apple has since clarified it is possible to offer cloud-based games via its mobile Safari browser instead – the route Microsoft’s Xbox xCloud and Amazon’s Luna cloud-gaming services are pursuing.

But Facebook said “there are limitations to what we can offer” via this route and made clear it was unhappy with the current state of affairs.

“While our iOS path is uncertain, one thing is clear,” blogged Jason Rubin, Facebook’s vice-president of Play.

“Apple treats games differently and continues to exert control over a very precious resource.”

‘Miss out’
Even so, one industry watcher suggested Facebook would be keen to resolve the matter before it rolled the service out more widely.

“iOS device owners are, on average, the highest-spending mobile-games users,” said George Jijiashvili, from games market research company Omdia.

“Therefore, cloud-gaming providers cannot afford to miss out on them.”

Facebook has long offered games via its platforms, most notably Farmville, Candy Crush Saga and Clash of Clans.

But until now, these have all been based on Flash or HMTL5 technologies, run locally on a user’s device.

‘Choppy gameplay’

By contrast, the cloud-based service runs the games on Facebook’s computer servers and then streams the graphics to players, who control the action from afar.

By doing so, the company says, it can offer more advanced gameplay.

image captionThe cloud-based titles will be available alongside “legacy web games” already offered by Facebook

But to begin with, its line-up is limited to five free-to-play games already available on Google Play and Apple’s App Store:

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