Asir’s deputy emir discusses tourism challenges

The deputy emir of Asir, Prince Khalid bin Sattam, said that it is important to harness all local capabilities to ensure that tourists and other visitors to the region are able to fully enjoy all the attractions and services it has to offer.

He was speaking during his weekly meeting at the Royal Hall in Al-Khalidiya, Abha, that he hosts to discuss with residents and officials the issues and challenges facing the region and its people. Also present were representatives of government departments and the military, tourist guides, students from the College of Tourism and Hospitality at King Khalid University, and tourism operators.

The prince reviewed the efforts being made by government agencies, educators and the media to promote the benefits of tourist destinations and experiences in the region, including the diverse terrain and moderate climate. He highlighted ways in which the sector is developing in line with the goals of the Kingdom’s Vision 2030 plan for national development and diversification, as part of a strategy to position the region as a global tourism destination all year round.