SDAIA launches data protection awareness campaign

The Saudi Data and Artificial Intelligence Authority on Thursday launched a data protection awareness campaign in the Kingdom.

The “Understand Your Data” campaign aims to raise awareness of the Saudi personal data protection system and related rights, said Al-Rabdi bin Fahd Al-Rabdi, head of the SDAIA’s National Data Management Office.

It will promote the importance of protecting personal data, cases of personal data disclosure and the obligations of entities covered by the system’s provisions, Al-Rabdi added.

The authority seeks to promote data holders’ right to know the purpose for which their data has been processed, the right to request changes to personal data and the right to request the deletion of data.

Al-Rabdi called on personal data holders to exercise due diligence when making disclosures to entities that store their data.

The Saudi Personal Data Protection Law came into force on Sept. 14 last year. Entities covered its provisions were granted one year to update their data systems in line with the new law.