In shocking numbers, the number of “Threads” subscribers is constantly declining

And after it shone since its launch on the sixth of July, with the number of subscribers to “Threads” reaching 100 million people in just 5 days, this glow began to extinguish a few days after its launch, with the reluctance of millions of users from the application launched by the “Meta” company, and many thought that it would become one of the alternatives to “Twitter”. Significant decrease in reactivity Data from several interaction monitoring sites – including Similarweb – revealed a 20% drop in daily active users and a 50% drop in the time users spend on the app. A similar site reported a 25% drop in daily active users and a more than 50% drop in app usage time. This change in user behavior underscores the difficulties new platforms face in retaining interest once curiosity about them has run its course in the early days, and Threads faces a difficult journey to establish itself as an integral part of users’ social media habits. Threads has followed the path of many platforms that garnered huge interest when they launched, but interest quickly plummeted to lower levels, highlighting the challenge of retaining users in the fast-paced world of social media. Many of the stats mentioned are based on Android usage, which is somewhat easier to track than iOS users.