Adidas puts Kanye West Yeezy deal under review

Adidas says it is reviewing its Yeezy partnership with Kanye West days after he showed a “White Lives Matter” T-shirt design at Paris Fashion Week.

The company did not mention the controversy but said “successful partnerships are rooted in mutual respect and shared values”.

The rapper and fashion designer responded on Instagram, claiming the firm “stole” his designs.

That post now appears to have been deleted.

Adidas told the BBC it had made the decision to put the partnership under review after “repeated efforts to privately resolve the situation.”

A spokesperson for the German sportswear company also said that the “Adidas Yeezy partnership is one of the most successful collaborations in our industry’s history.”

Earlier this week, he was criticised after he presented a collection at Paris Fashion Week that included T-shirts with the slogan “White Lives Matter”.

The phrase Black Lives Matter, which represents opposition to racism and police brutality, was widely used after George Floyd, an unarmed black man, was killed by a police officer in Minneapolis in the summer of 2020.

Vogue’s Gabriella Karefa-Johnson, who is global fashion editor-at-large at the fashion magazine, was among those who criticised West over the T-shirts, calling the move “hugely irresponsible.”