Apple to clock high yearly growth in smartphone shipments in 2020

Apple is set to clock a 16-22% on year growth in smartphone shipments in India in 2020, sharply higher than a 4% rise in 2019 and a 44% fall in 2018, driven largely by older generation of its iPhones like XR and 11 and the latest iPhone 12 mini, say analysts. They added that Apple’s expected growth comes at a time the overall smartphone market in India is staring at its first ever contraction due to Covid-induced supply chain issues and tightened consumer spending.

market in India is staring at its first ever contraction due to Covid-induced supply chain issues and tightened consumer spending.

“We believe that this will be the strongest ever line-up for iPhones in India. Apple is likely to capture 2% share in the coming Q4 2020 with the help of bank offers and discounts on older models during the festive season,” Tarun Pathak, associate director at Counterpoint Research, said. “We expect Apple to grow 16% over 2019 in terms of shipments in 2020.” ..

“The uptick is likely due to the faster availability of new models in India and partially driven by an increased mix of hardcore Apple users in India who are willing to replace as soon as the launch happens,” Pathak said. Analysts, however, said that the prices of the iPhone Pro and Pro Max are still steep for certain users who may be exploring a shift from the Android camp, at least in India.

“India pricing is not very aggressive. It appears that stabilised rupee has been negated by 5G ..