Al-Baha festival provides economic benefits to farmers

More than 45 farmers, beekeepers, and small business owners participated in the fourth Khayrat Al-Baha Festival.

Organized by the region’s Ministry of Environment, Water and Agriculture, the seasonal festival provided a valuable opportunity for all farmers in the region to showcase their agricultural products, including various types of fruits, olives, honey, and their derivatives.

Several of the participating farmers said that the event provided them with considerable marketing and selling opportunities.

Farmers said their sales had increased each year due to the influx of visitors for the festival, which first hit the calendar in 2021.

One of them, Saleh Al-Ghamdi, pointed out that the festival was one of the most important economic and tourism events in the region.

Ali bin Aoun, another farmer, said that the Khayrat Al-Baha Festival had contributed to the development of the agricultural sector, especially olive production and derivatives in the region, and had encouraged producers to expand their projects.

He noted that it provided opportunities to market, promote, and introduce products, in addition to exchanging experiences with other farmers and connecting with companies to stay updated on the latest developments in agricultural technologies.

The agricultural sector in the Al-Baha region, including Sarat and Tihama, provides an essential part of the region’s tourism identity.