Jeddah waterfront renovated by PIF-owned ROSHN

Jeddah’s popular waterfront promenade has been renovated by Saudi developer and owner ROSHN.

The area, opened in 2017 and renamed ROSHN Waterfront in 2022, contains a range of amenities, attractions and entertainment activities.

More than 55 million people visit the site each year.

ROSHN, which is wholly owned by the Public Investment Fund, said the renovation will enhance community participation, empower creative people and improve the public landscape.

The facade walkway will feature a community painting by Saudi artists that celebrates the features of the Red Sea city of Jeddah and the distinctive elements that represent the work of ROSHN.

The walkway is 3,200 meters long and five meters wide, covering a total area of 16,000 sq. meters.

More than 200 volunteers from Jeddah are working on implementing the new design of the walkway, the Saudi Press Agency reported.

The new waterfront will be revealed to the public in early June.

Over recent months, ROSHN has hosted a competition to encourage Saudi artists to submit designs for walking, running and bicycle paths on the walkway.

Ghada Al-Rumayan, executive director of marketing and communications at ROSHN, said: “The waterfront has become one of the most famous tourist places in Jeddah, and we are keen to ensure that our efforts in improving the quality of life for everyone are in line with our commitment to supporting Saudi art and artists.”

The renovation will highlight the spirit of the city of Jeddah and present a “stunning artistic painting that embodies the beauty of Saudi art,” she added.