Bloomberg TV names Joumanna Bercetche as host of morning flagship show

Bloomberg Television on Monday announced the appointment of Joumanna Bercetche as the new anchor of “Daybreak: Middle East and Africa,” Bloomberg’s flagship morning prime time show.

From April Bercetche will spearhead the delivery of global market insights, analysis and exclusive interviews, with a dedicated emphasis on the Middle East and Africa.

Julie Alnwick McHale, global head of Bloomberg Television, said that Bercetche would be “a brilliant addition” thanks to her experience in the business and finance sector.

“Her ability to make sense of the key stories driving the news agenda both across the region and globally will enhance our coverage and serve audiences across multiple platforms.”

Bercetche, a former CNBC anchor and journalist, made the transition to broadcasting after spending several years as a macro and fixed income specialist on the trading floor.

In her new role, Bercetche will conduct in-depth reporting on regional events, interview key policymakers, leaders and executives, and expand the network’s reach in the Middle East and Africa.

Bercetche said she was pleased to join Bloomberg’s “influential newsroom” during a “very exciting time for the region.”

She added: “This is a moment of fast-paced change and growth in the region with important business, financial, economic and energy stories shaping global dynamics and the decisions of business leaders.”

Alongside the announcement, Bloomberg said that Brad Hodson will take up a new role in Dubai as executive producer for “Daybreak: Middle East and Africa,” with responsibility for the flagship morning show and other major coverage in the region.