From fields to factories, Taif women revolutionize rose market

Women in Taif are blazing a trail through the industrial sector as they transform traditional rose cultivation into the modern production of luxury body care.

Embracing the opportunities provided by Saudi Vision 2030 they are stepping up to meet new challenges, becoming key players in shaping the future of Taif’s renowned rose industry.
The women’s commitment is evident in their dedication to training and qualification.

Initiatives like the Roseyar factory project offer the chance to acquire valuable production and management skills, paving the way for a generation of empowered industrial leaders.
Rosevar was launched by Saudi Aramco in 2021 and provides women with training, employment and opportunities to develop and produce high-quality body care products infused with iconic Taif rose oil.

The project not only supports local talent and resources, but also fosters a sustainable commercial activity that preserves cultural heritage and promotes community growth.
Currently, the factory produces seven products ranging from body lotion to room spray, all made with state-of-the-art equipment and subject to stringent quality control. From weighing ingredients to monitoring temperatures and blending formulas, Taif women manage every stage of the process.