Inaugural Saudi Signage Expo to take place in Riyadh in March

The inaugural Saudi Signage Expo, one of the largest in the Middle East for the digital, print, graphics, and imaging sector, will be held in Riyadh from March 5 to 7.

The event, being staged at the Riyadh International Convention and Exhibition Center, will bring together key decision makers fueling the rapid growth of the signage industry in Saudi Arabia.

Delegates representing sectors including retail, entertainment, hospitality, commercial, and real estate are expected to descend on the Saudi capital from around the world.

In a statement, exhibition organizer dmg events, said: “The opening of the Saudi Signage Expo builds on the tremendous opportunities coming out of Saudi Arabia’s digital signage industry, which is forecasted to grow more than 75 percent to $492 million by 2027.”

According to 360iResearch, the Kingdom’s outdoor advertising market was predicted to be worth $360 million by 2025.

Muhammed Kazi, vice president for construction at dmg events, said: “As the Kingdom undergoes a profound transformation across various sectors, the signage industry has emerged as a powerful tool to enhance communication, engage audiences, and revolutionize the advertising landscape.

“At the Saudi Signage Expo visitors will have a chance to experience first-hand the latest technologies, best practices, and innovative strategies that are driving the market forward.”

Among the event’s exhibitors and founding partners will be Blue Rhine, CMYK Print Solutions, and HP KSA. Flex-Europa Middle East, and Fujifilm Middle East will also be exhibiting.

Abdallah Aoude, HP’s large format production lead for the Middle East and Africa, said: “HP’s participation in the Saudi Signage Expo reflects our dedication to being at the forefront of technological advancements in digital printing, signage, and sustainability decor.

“It’s an opportunity to connect with our customers, understand their needs, and showcase how HP’s technologies can help businesses grow.”

More than 100 companies will be taking part in the event covering areas including large format printing, signage, graphics, imaging, digital marketing, gifts, and promotional materials, and it will feature at least 15 discussion sessions and more than 25 speakers.