Microsoft partners with regional businesses to accelerate digital transformation

Saudi Arabia’s stc Group, majority owned by the Public Investment Fund, has announced the expansion of its strategic partnership with global tech giant Microsoft.

To advance innovation across the Kingdom, the companies will unite to deploy cutting-edge technology solutions that will accelerate the digitalization journey of organizations across various industries in Saudi Arabia, according to a press statement.

The partnership agreement was formalized during Microsoft CEO and Chairman Satya Nadella’s visit to Saudi Arabia on Nov. 1.

“Our strategic partnership with Microsoft marks a defining moment in the history of digital transformation for both stc Group and the Kingdom of Saudi Arabia,” said Olayan Alwetaid, CEO of stc Group.

He added: “Together with Microsoft, we will work to bring the latest technologies to Saudi Arabia and help businesses of all sizes to embrace digital transformation, advance economic diversification, and create a more vibrant and prosperous future for our country.”

The press statement noted that this strategic collaboration will help stc subsidiaries explore new markets, develop disruptive business models, and bring innovative products and services.

“Our aim is to empower businesses of all sizes and industries with tailored digital solutions that enable them to innovate and solve their unique challenges to drive equitable business growth,” said Ralph Haupter, president of Microsoft Europe, Middle East and Africa.

Agthia Group inks deal with Microsoft

Abu Dhabi-based food and beverage company Agthia Group signed a memorandum of understanding with Microsoft to accelerate its digital transformation journey by embracing advanced technologies like artificial intelligence.

Under the deal, Agthia Group will also aim to leverage MS Dynamics Retail and Point of Sales solutions to establish digital stores for the group.

“Our work with Microsoft will play a pivotal role in Agthia’s ongoing digital transformation, utilizing new tools to navigate the digital landscape and identify opportunities for market expansion, operational excellence and commercial success, while accelerating innovation and responsible, sustainable business practices throughout the FMCG value chai,” said Alan Smith, Group CEO of Agthia Group.

Vanderlei Santos, chief digital officer of Agthia Group, said that the partnership with Microsoft will help provide its customers with a personalized experience.

“We are delighted to embark on this transformative journey with Microsoft that enables us to offer our customers a truly personalized experience, and we look forward to providing unparalleled value to our customers and employees, leveraging Microsoft’s experience and comprehensive suite of technologies,” said Santos.