Disney announces new partnership with TikTok to commemorate 100th anniversary
Disney has announced a new partnership with short-form video platform TikTok to commemorate its 100th anniversary, bringing a distinctive experience to fans of the Micky Mouse entertainment brand.
The “Disney100 hub,” available for a limited time from Oct. 16, will provide enthusiasts with the chance to enjoy Disney content within the TikTok app.
“For more than 100 years, Disney has been a leader in creative innovation and storytelling, so we are thrilled to continue that legacy with this first-of-its-kind experience on TikTok,” said Asad Ayaz, chief brand officer of the Walt Disney Company.
During the activation, Disney fans can watch video clips from Disney brands, craft their own videos using Disney music and effects, join in daily Disney trivia, and collect and trade digital character cards within the app.
Featuring more than 48 Disney handles, the four-week activation will be accessible in 24 regions globally, showcasing content of the Walt Disney Company.
Nicole Iacopetti, global head of content at TikTok, said that her platform was “thrilled” to work with such an incredible legacy “to celebrate the company’s undeniable impact on entertainment and families worldwide.”
Alongside the interactive features, TikTok is curating a special Disney100 Playlist, featuring songs from Walt Disney Animation Studios classics such as “Cinderella” and “The Lion King,” as well as tracks from upcoming studio releases.
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