Nike has ended its sponsorship deal with Brooklyn Nets guard Kyrie Irving one month after he promoted a documentary that contained anti-Semitic material on social media.
The sportswear giant initially suspended its contract with Irving, who later apologized.
Speaking recently, Nike founder Phil Knight said: “Kyrie stepped over the line. It’s kind of that simple.”
Knight added: “He made some statements that we just can’t abide by, and that’s why we ended the relationship. I was fine with that.”
Seven-time NBA All-Star Irving had partnered with Nike for eight years and, according to Forbes, had an $11m (£9m) contract with the brand as of 2019.
During his suspension, he met NBA commissioner Adam Silver and Jewish community leaders, while he and the Nets pledged to donate $1m (£820,000) to combat “hate and intolerance”.