“McDonald’s” returns to Russia under the new brand “Fkosno e Tochka”

Today, Sunday, in the Russian capital, Moscow, the first McDonald’s restaurant opened after leaving its US administration, under the new brand “Fkosno e Tochka”.
Moscow – Sputnik. During the opening ceremony of the new restaurant, the CEO of the company, Oleg Barov, said: “I am pleased to introduce our new name “Fkosno i Tochka”.
Baroev indicated that 15 restaurants were opened today, Sunday, in Moscow, and that 50 other restaurants will open their doors, tomorrow, Monday.
The company plans to launch up to 200 branches of “Vkosno e Tochka” by the end of June, and expand the network from 850 to 1,000 restaurants across Russia in the next five to six years.
Moreover, Baroev said that many former McDonald’s franchisees in other Russian cities have expressed their desire to join the new company, and to return the brand as well.

The flagship restaurant of the “Vkusno i tochka” (“Delicious. Full Stop”) chain (successor to McDonald's) has opened in Moscow on Pushkin Square replete with a new logo and branding. pic.twitter.com/zbbGEpxbmF

— 🅰pocalypsis 🅰pocalypseos 🇷🇺 🇨🇳 🅉 (@apocalypseos) June 12, 2022

The company also plans to spend about $12.1 million in investments to develop the network by the end of this year.
Not all items from the original menu will be available to visitors initially, since the company has been renamed in record time, and still faces some logistical and packaging issues, CEO of Vkosno i Tochka, Oleg Baroev, explained.

The network is also studying introducing new drinks to replace the traditional American Coca-Cola and Pepsi, and is already looking to sign new contracts.
Baroev confirmed that the new prices for the restaurant will remain unchanged for the time being, but will be adjusted in the near future.
The return of the Russian “McDonald’s” came today, Sunday, after 3 months of closure, according to the “Sputnik” correspondent.
The American chain of McDonald’s restaurants announced the suspension of its services in Russia on March 14, due to the special Russian military operation in Ukraine.