Chanel buys more jasmine fields… for its famous perfumes

Famous French fashion and beauty company Chanel has bought more land in southern France to supply jasmine and other flowers, fearing that the flower crops used to make its best-selling perfumes will disappear.

The luxury goods company said it had bought up to 100,000 square meters of land to add to the land it is using in partnership with a local company near the town of Grasse, which is famous for its surrounding flower fields.

On a sunny morning at the end of August, before the temperature reached its peak in nearby Pejumas, dozens of workers were busy harvesting this year’s crop of jasmine, the main ingredient in Chanel’s famous 100-year-old fragrance “No. 5” created by the late designer Coco Chanel. , according to what was reported by “Reuters”.

The jasmine planted in Grasse has a distinctive aroma, and the area became a home for flowers and fragrance in the seventeenth century when workers in leather tanners began to perfume the leather used in their work.

The famous Chanel perfume was created in 1921 by French perfumer Ernest Beaux, and according to legend, Coco Chanel asked Ernest Beaux to make a “perfume that smells of women”, consisting of jasmine, lily of the valley, rose and violet. The fragrance is so beautiful that it has become a symbol of eternal femininity.

It was often announced by Catherine Deneuve, Nicole Kidman and Audrey Tautou. And in 2012, Brad Pitt, the first man in the history of perfume, became the face of Chanel Nº 5.