Ford asks court to dismiss GM’s self-driving suit

The US automaker, Ford, has filed an application with the US District Court in San Francisco, to dismiss a lawsuit from rival General Motors over the self-driving feature.

Last month, General Motors filed a trademark infringement lawsuit alleging that the name Ford’s “Blue Cruze” feature was too close to the name of the Super Cruise feature, the name of its hands-free driving technology it introduced in 2017. , as well as from the name of its subsidiary “Cruise”.
A spokesman for Ford said in a statement to The Verge, on Saturday, that the company considers the allegations of the “General Motors” brand “unworthy and trivial,” adding that drivers for decades have understood what the cruise control is, and added that every An auto maker provides it, and the term “cruise” is popular as a shorthand for such features.

In the statement, a Ford spokesman added that Ford has also petitioned the US Patent and Trademark Office to cancel General Motors’ “Cruise” and “Super Cruise” trademarks of General Motors.

Ford previously confirmed that the term “cruise” has been used everywhere for the past 50 years to refer to driver assistance features, and has also argued that consumers are well aware of the word “cruise” to refer to a feature in their vehicle that performs a part. It is their mission to lead or help them lead, and they do not associate this term with any one company or brand.

But General Motors refused to defend Ford itself, claiming in its lawsuit that “Ford was aware of exactly what it was doing,” and stressed that if “Ford” wanted to build a new and unique brand, it could have done so. Easily without using the word “cruise”.