STARZPLAY partners with YouNeedCharacter to expand kids’ content portfolio

STARZPLAY has expanded its portfolio of kids’ content on the streaming platform with the addition of “CricketPang,” an animated TV series based on cricket and endorsed by the talented Ajinkya Rahane, vice captain of the Indian cricket team.

“We are thrilled to stream ‘CricketPang’ for our youngest viewers who can now enjoy a fun animation show while also honing their creative skills. We look forward to our partnership with YouNeedCharacter and are confident that this all-new edition will be loved by our MENA subscribers,” said Nadim Dada, vice president of content acquisition at STARZPLAY.

The series is produced by global character creation and animation production company YouNeedCharacter, which recently signed Indian cricketer Ajinkya Rahane as the brand ambassador for the show. With Rahane onboard, the company aims to launch activities to support cricket by securing scholarships for promising young cricketers.

“‘CricketPang’ offers a simple and interesting way for kids to learn while being entertained, and we hope that animation fans in the region enjoy the series as much as we enjoyed creating it,” said Minsu Song, CEO of YouNeedCharacter.

Each episode of “CricketPang” has been designed to contain stories of friendship, conflict resolutions, cooperation and creativity in ways that children can understand and learn from. The fun and light-hearted stories aim to help children with problem-solving, cooperation and communication skills.

“We have been working continuously to increase awareness for ‘CricketPang’,” Song said, adding that the partnership with STARZPLAY would further strengthen the brand.

The first season of the series is currently streaming on STARZPLAY.