Azzi & Osta dedicates its Fall 2022 couture collection to perfume

Perfume has the special ability to conjure up cherished memories, stimulate emotions and transport you to faraway locations. So powerful is scent, that Lebanese design duo Assaad Osta and George Azzi decided to pay homage to the art of perfumery for their joint label Azzi & Osta’s Fall 2022 couture collection.

It all started with a visit to France. The couturiers took a trip to a perfume museum in the French town of Grasse, known for its long-established perfume industry. There, they discovered a vast universe of essences, that included everything from Osmanthus flowering plants from Japan, pine needles from Canada and sandalwood from India.

The design duo were especially struck by all of the different territories, civilizations, talents and cultures that can intersect in a single bottle of perfume. Thus, they decided that their next collection would be dedicated to fragrance.

The idea was to utilize different materials and shapes in order to evoke the lightness and volatility of perfume.

They embroidered precious ingredients including orange blossom, peach bud, patchouli, magnolia, fig, neroli and myrtle, that compose a typical fragrance, with subtle petals of fabric molded and colored by hand, accompanied by ribbons of tulle stitched together edge-to-edge in frills.

The 23-piece offering also boasts custom-made floral fabric, printed in 3D with verbena and patchouli; a corset inspired by the 1950s from which the embroidered flowers of a dress pour out and dresses cut in the shape of a vase.

In an effort to incorporate eco-conscious practices into their designs, the couturiers opted for faux fur and feathers in the collection. Adding to this conscious practice, the couturiers also utilized raffia, a natural and renewable woven fiber, in the looks.

The collection culminates with three striking wedding gowns.

One is made of tightened velvet ribbons and tulle and features a skirt embroidered with myrtle flowers.

Another is embroidered with tuberose on Chantilly silk, under a layer of lace dotted with organza flowers and spangled with crystals, while the third wedding gown boasts a sprinkling of sequins and organza feathers on the shoulders that would make any bride say “I do.”