After the situation was repeated… What is the secret behind the players’ ban on soft and alcoholic drinks?

The positions of the players being repeatedly removed from the alcoholic and soft drinks placed in front of them on the press conference tables, while they put water bottles in their place, which may appear as an explicit invitation to drink water at the expense of those drinks.

The international star Cristiano Ronaldo began this behavior, specifically before his country’s match against Hungary in the European Nations Cup “Euro 2020”, where Ronaldo removed the two bottles of the soft drink “Coca-Cola” and then grabbed a bottle of water, and said, “Drink the water” before he started speaking. .

https://youtu.be/IspV9S_7RD0

The day after that incident, the French national team star, Paul Pogba, removed a bottle of wine, to one of the sponsors of the European Nations Cup “Euro 2020”, during the press conference held after the France match against Germany, in the first round of the group stage competitions.

And Italian national team star Manuel Locatelli repeated Ronaldo’s position, as he removed bottles of soft drinks from in front of him at the press conference held after the match against Switzerland, and put water instead of them in front of him.

After the world saw Ronaldo’s removal of the famous Coca-Cola drinks, the company suffered great losses, as the value of the shares of the sponsoring company of the European Football Championship fell 1.6 percent on the stock exchange, and specifically fell from 242 billion dollars to 238 billion dollars, a loss of 4 billion dollars.

Fans criticized Cristiano Ronaldo after his position, and some accused him of inconsistency and hypocrisy, as he is now calling for drinking water as a healthy drink and giving up soft drinks, after he earned a lot of money from offering promotional ads for fast food and the same drink that he is now calling for his boycott, according to the newspaper. The Sun, Britain.

Others, far from accusing the player of contradiction, saw that Juventus, for which Ronaldo plays, provides the player with his astronomical salary through sponsoring companies such as Coca-Cola and others, which made them describe Ronaldo’s removal of bottles of soft drink as just a ridiculous “to prove his point”.

Konrad Wiasek, Head of Mathematical Analysis at GlobalData, said it was “interesting to see how athletes started fighting these advertisers.

The expert attributed the analysis that such interesting situations occur at the present time after the awareness of athletes has increased, they have become more aware of the brands that they are promoting more than anything else. A person like Ronaldo is acting against the interest of Coca-Cola, which is his success partner, for the sake of Promoting drinking water, it is able to bring about this kind of change among the public.

He explained: “If you had asked me five years ago if Ronaldo would do what he did in the press conference, I would have said no, but now we have seen many of those situations among athletes, they are real forces for change.”

He continued, “I think there is a somewhat cunning message, which lies in the sitting of a high-performance athlete like Ronaldo sitting in front of a Coca-Cola bottle.”

The expert and Yasek called on commercial companies to be more aware of the changes. In major competitions, sports stars are no longer willing to sit behind their products to promote them. He concluded, “Athletes now have a voice and a way to speak to fans outside the walls of their clubs and national teams.”