TikTok For Business launches Academy for SMBs in Middle East first

TikTok’s business arm is launching an academy for small and medium-sized businesses (SMBs) to develop their understanding of the platform.

It is the first-of-its-kind virtual educational platform from TikTok in the company’s Middle East, North Africa and Turkey (MENAT) region, which has been created specifically with SMBs and boutique agencies in mind.

The first module available to SMBs delves into TikTok For Business’ Self-Serve Ads platform. It consists of a four-part video educational series that looks to simplify the app for business owners who are not familiar with the platform. The module is designed to be followed on the desktop screen so viewers can use TikTok on their phones simultaneously.

“From introducing participants to the TikTok app to demonstrating how they can sign up to the Self-Serve ads, to best practice on optimizing their content and performance, to finally creating their first campaign, this module will provide participants with a shortcut to unlocking the potential of TikTok for their business,” Shant Oknayan, TikTok’s general manager of global business solutions MENAT, told Arab News.

All participants who complete the course will receive an SMB TikTok Pro digital badge.

TikTok For Business will be adding more educational modules to the TikTok SMB Academy throughout the year.