Jennifer Lopez Reveals Launch Date for Her Skincare Line JLo Beauty

Jennifer Lopez’s new beauty line now has a launch date! The star revealed the highly anticipated brand will drop Jan. 1, 2021, with skincare products.

For early access starting on Dec. 8, fans can sign up on the JLo Beauty website. Lopez shared stunning campaign images on Instagram on Sunday. The multi-hyphenate is absolutely glowing and fresh-faced in the photos as she poses in water. In a video, she talks about the tagline of her brand, “Beauty has no expiration date.”

“As women, people are so ready to write us off. I just kept waiting for that to happen, and I realized, no, I’m not gonna let that happen. It’s about being limitless. It’s about being powerful and understanding beauty really doesn’t have an expiration date,” Lopez narrates in the video.

Lopez captioned the post, “This isn’t just a passion project, it’s a 30-year dream. I can’t wait to share my skincare secrets with you!!”

The JLo Beauty Instagram also teased a silhouette of a bottle in a luminous rose gold shade.

ET